Onitsuka Tiger Unveils Its First Flagship Store in Spain

Japanese fashion and sneaker brand Onitsuka Tiger has expanded its global presence with the opening of its first-ever flagship store in Spain. Located on the renowned Passeig de Gràcia in Barcelona, the two-story flagship represents a fusion of modern Tokyo aesthetics and the historical elegance of the building that houses the store. Designed by the architectural firm Studio Dini Cataldi, led by Filippo Dini and Gianluca Cataldi, the space is a testament to the brand’s commitment to innovation while respecting tradition.

A Contemporary and Futuristic Design

The flagship store is a striking blend of cutting-edge design and timeless architecture. The ground floor has been transformed into a dynamic retail space that features Onitsuka Tiger’s signature yellow hues and glossy surfaces. The design elements, including reflective walls and polished floors, evoke the vibrant, modern energy of Tokyo. A sleek grid-patterned ceiling and illuminated panels add a futuristic touch to the overall space.

The store’s design emphasizes Onitsuka Tiger's commitment to showcasing its iconic products. Displays are strategically arranged with contrasting dark tones and yellow accents to highlight the brand’s signature styles. Minimalist shelving units are carefully placed throughout the space, drawing attention to the high-quality craftsmanship and design of the brand’s footwear and apparel.

A Cultural Hub and Archive Celebration

The basement level of the flagship store serves as an exclusive gallery space, where visitors can view an archive collection of Onitsuka Tiger's most iconic shoes. This special display celebrates the brand’s rich history and highlights the evolution of its footwear designs over the years.

A Significant Milestone for Onitsuka Tiger

Ryoji Shoda, head of Onitsuka Tiger Company, commented on the opening of the Barcelona flagship store: "In Barcelona, where tradition and innovation co-exist, the opening of our flagship store on Passeig de Gràcia, one of the world's premier shopping destinations, marks a significant milestone in our brand strategy across Europe."

He continued, "We aspire to embody the spirit of our brand, which continually challenges itself while honouring tradition. Our goal is to contribute to the preservation of vital cultural heritage, enhance the value of art, and foster the development of the city, all in synergy with Passeig de Gràcia."

Exclusive Releases and Collections

To commemorate the opening, Onitsuka Tiger has released a special edition of its Mexico 66™ NM from the Made in Japan collection, available exclusively at the Barcelona flagship store. In addition to this, the store offers a wide range of Onitsuka Tiger’s collections, including the Nippon Made line, known for its premium craftsmanship and design.

This opening marks an exciting new chapter for Onitsuka Tiger in Spain and Europe, blending cutting-edge fashion with cultural respect, and offering Barcelona a unique destination for high-quality fashion and footwear.